/* AD/85 2026 — tokens do design system + componentes. Linhas: (0) nenhuma entre seções, (1) hairline em listas, (2) traço 3px. */
@font-face{font-family:"Avenir Next LT Pro";src:url(../fonts/AvenirNextLTPro-Regular.otf) format("opentype");font-weight:400;font-display:swap}
@font-face{font-family:"Avenir Next LT Pro";src:url(../fonts/AvenirNextLTPro-Demi.otf) format("opentype");font-weight:600;font-display:swap}
@font-face{font-family:"Avenir Next LT Pro";src:url(../fonts/AvenirNextLTPro-Bold.otf) format("opentype");font-weight:700;font-display:swap}
@font-face{font-family:"Avenir Next Cn";src:url(../fonts/AvenirNextLTPro-BoldCn.otf) format("opentype");font-weight:700;font-display:swap}
@font-face{font-family:"Cormorant";src:url(../fonts/Cormorant-SemiBoldItalic.ttf) format("truetype");font-weight:600;font-style:italic;font-display:swap}
:root{--brand:#e63c3d;--brand-text:#c92f30;--brand-strong:#b8282a;--brand-tint:#fdecec;--ink:#1a1516;--ink-muted:#5c5254;--ink-subtle:#766c6e;--border:#e4ddd9;--border-strong:#8f8486;--surface:#fff;--surface-100:#faf7f5;--surface-200:#f2edea;--turquoise:#57b29e;--turquoise-light:#7accc7;--turquoise-text:#2f7364;--navy:#262b64;--peach:#f38487;--yellow:#ffe04a;--focus:#262b64;--whatsapp:#1f8f5f;
--sans:"Avenir Next LT Pro","Avenir Next",Avenir,"Nunito Sans",system-ui,sans-serif;--cn:"Avenir Next Cn","Avenir Next Condensed","Arial Narrow",sans-serif;--serif:Cormorant,"Cormorant Garamond",Georgia,serif;
--r:16px;--r-lg:24px;--pad:64px;--sec:96px;--max:1440px}
*{box-sizing:border-box}html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--surface);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto}a{color:var(--brand-text)}a:hover{color:var(--brand-strong)}
.plain,.plain a,.nav a,.foot a{text-decoration:none}
:focus-visible{outline:2px solid var(--focus);outline-offset:2px}
summary::-webkit-details-marker{display:none}summary{list-style:none}
.wrap{max-width:var(--max);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
/* tipografia */
.h1{margin:0;font-family:var(--cn);font-weight:700;font-size:clamp(44px,7vw,104px);line-height:.96;letter-spacing:-.015em;color:var(--ink)}
.h1--lp{font-size:clamp(42px,6vw,88px)}.h1--post{font-size:clamp(38px,5.5vw,80px)}
.h2{margin:0;font-family:var(--cn);font-weight:700;font-size:clamp(34px,4vw,56px);line-height:1;letter-spacing:-.01em;color:var(--ink);max-width:820px}
.h2--sm{font-size:clamp(32px,3.6vw,52px)}.h2--xs{font-size:clamp(30px,3.2vw,48px)}
.h3{margin:0;font-family:var(--sans);font-weight:700;font-size:22px;line-height:1.25;letter-spacing:-.005em;color:var(--ink)}.h3--lg{font-size:24px}
.p{margin:0;font-size:17px;line-height:1.6;color:var(--ink-muted);max-width:560px}.p--sm{font-size:15px}.p--md{font-size:16px}.p--ink{color:var(--ink)}
.lead{margin:0;font-size:20px;line-height:1.6;color:var(--ink-muted);max-width:600px}
.small{font-size:14px;line-height:1.5;color:var(--ink-subtle)}
.eyebrow{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--brand-text)}.eyebrow--ink{color:var(--ink)}.eyebrow--subtle{color:var(--ink-subtle)}
.num{font-family:var(--cn);font-weight:700;font-size:36px;line-height:.9;letter-spacing:-.01em;color:var(--brand)}.num--sm{font-size:22px}
.ital{font-family:var(--serif);font-style:italic;font-weight:600}
.plus{font-family:var(--cn);font-weight:700;font-size:18px;line-height:1;letter-spacing:.12em;color:var(--brand)}
.dash{display:block;width:28px;height:3px;border-radius:2px;background:var(--brand);margin-bottom:12px}
.label{display:flex;flex-direction:column}
/* cor semântica por frente */
.f-negocio{--acc:var(--navy);--acc-text:var(--navy);--acc-on:#fff}.f-produto{--acc:var(--brand);--acc-text:var(--brand-text);--acc-on:#fff}.f-operacao{--acc:var(--turquoise);--acc-text:var(--turquoise-text);--acc-on:var(--ink)}.f-lider{--acc:var(--navy);--acc-text:var(--navy);--acc-on:#fff}
.acc .dash,.acc .bar{background:var(--acc)}.acc .num{color:var(--acc-text)}.acc .eyebrow--acc{color:var(--acc-text)}.acc .faq summary span{color:var(--acc-text)}
/* botões */
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 24px;border-radius:999px;font-size:15px;font-weight:600;line-height:1;text-decoration:none;cursor:pointer;border:0;transition:background .15s}
.btn--red{background:var(--brand);color:#fff}.btn--red:hover{background:var(--brand-strong);color:#fff}
.btn--ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1px var(--border-strong)}.btn--ghost:hover{box-shadow:inset 0 0 0 1px var(--ink);color:var(--ink)}
.btn--wa{background:var(--whatsapp);color:#fff}.btn--wa:hover{background:#187a50;color:#fff}
.btn--lg{padding:16px 26px;font-size:16px}.btn--xl{padding:20px 32px;font-size:18px}.btn--sm{padding:11px 18px;font-size:14px}
.wa-float{position:fixed;right:24px;bottom:24px;width:56px;height:56px;border-radius:999px;background:var(--whatsapp);color:#fff;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(26,21,22,.18);z-index:50}
/* nav */
.nav{height:76px;border-bottom:1px solid var(--border);background:var(--surface);position:sticky;top:0;z-index:40}
.nav .wrap{height:100%;display:flex;align-items:center;justify-content:space-between;gap:16px}
.nav__logo img{height:26px;width:auto;display:block}
.nav__links{display:flex;gap:32px;margin:0;padding:0;list-style:none}.nav__links a{color:var(--ink-muted);font-size:15px;font-weight:600}.nav__links a:hover,.nav__links .current-menu-item a{color:var(--ink)}
.nav__burger{display:none;width:44px;height:44px;border:0;background:transparent;flex-direction:column;justify-content:center;gap:6px;padding:10px;cursor:pointer}.nav__burger span{display:block;height:2px;background:var(--ink);border-radius:2px}
.nav__right{display:flex;align-items:center;gap:4px}
.nav__mobile{border-top:1px solid var(--border);background:var(--surface)}.nav__mobile-links{list-style:none;margin:0;padding:12px 0;display:flex;flex-direction:column}.nav__mobile-links a{display:block;padding:14px 0;font-size:18px;font-weight:600;color:var(--ink);border-bottom:1px solid var(--border)}.screen-reader-text{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
/* seções */
.sec{padding:var(--sec) 0}.sec--tint{background:var(--surface-100)}.sec--tight{padding:72px 0}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:48px;margin-bottom:48px}.sec-head__l{display:flex;flex-direction:column;gap:20px}.sec-head .p{max-width:340px}
.grid{display:grid;gap:24px}.grid--2{grid-template-columns:repeat(2,minmax(0,1fr))}.grid--3{grid-template-columns:repeat(3,minmax(0,1fr))}.grid--4{grid-template-columns:repeat(4,minmax(0,1fr))}
/* cards */
.card{display:flex;flex-direction:column;gap:12px;padding:28px;background:var(--surface);border:1px solid var(--border);border-radius:var(--r);color:var(--ink);transition:box-shadow .15s,transform .15s}
a.card{text-decoration:none}a.card *{text-decoration:none}a.card:hover,.card--hover:hover{box-shadow:0 12px 32px rgba(26,21,22,.08);transform:translateY(-2px)}
.card--media{padding:0;overflow:hidden;gap:0}.card__body{display:flex;flex-direction:column;gap:10px;padding:24px 24px 28px}
.card__head{padding:28px 28px 24px;display:flex;flex-direction:column;gap:36px;background:var(--acc);color:var(--acc-on)}.card__head .plus{color:var(--acc-on);font-size:16px}.card__head .num{color:var(--acc-on);font-size:40px}
.card__title{font-family:var(--cn);font-weight:700;font-size:48px;line-height:.95;letter-spacing:-.01em}.card__sub{margin-top:8px;font-size:15px;font-weight:600;opacity:.9}
.chips{display:flex;flex-wrap:wrap;gap:8px}.chip{padding:8px 14px;border-radius:999px;background:var(--surface-200);font-size:14px;font-weight:600;color:var(--ink)}
.list-dash{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:600;margin:0;padding:0;list-style:none}.list-dash li{display:flex;gap:10px}.list-dash li::before{content:"–";color:var(--acc,var(--brand))}
.more{font-size:14px;font-weight:600;color:var(--brand-text)}
/* foto P&B + mancha */
.photo{position:relative;overflow:hidden;border-radius:var(--r);background:var(--surface-200)}.photo--lg{border-radius:var(--r-lg)}.photo--flat{border-radius:0}
.photo img{width:100%;height:100%;object-fit:cover;display:block;filter:grayscale(1) contrast(1.02)}
.photo__cut{position:absolute;inset:0;background:var(--acc,var(--turquoise-light));opacity:.7;mix-blend-mode:multiply;clip-path:polygon(0 0,100% 0,100% 62%,0 100%)}.photo__cut--low{clip-path:polygon(0 0,100% 0,100% 100%,0 55%)}.photo__cut--r{clip-path:polygon(55% 0,100% 0,100% 100%,35% 100%)}
/* hero */
.hero{padding:64px 0 80px}.hero .wrap{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:stretch}
.hero__text{display:flex;flex-direction:column;justify-content:space-between;gap:48px}.hero__top{display:flex;flex-direction:column;gap:24px}.hero__cta{display:flex;gap:14px;align-items:center;flex-wrap:wrap}
.hero__photo{position:relative;min-height:560px}.hero__photo .photo{height:100%;min-height:560px}.hero__photo .plus{position:absolute;left:28px;top:28px;color:#fff}
.hero__caption{position:absolute;left:28px;right:28px;bottom:28px;font-family:var(--cn);font-weight:700;font-size:40px;line-height:.95;color:#fff;text-shadow:0 2px 16px rgba(0,0,0,.35)}
.bar{display:inline-block;width:28px;height:3px;border-radius:2px;background:var(--brand)}.bar--photo{position:absolute;left:28px;top:28px;width:44px;height:6px;border-radius:3px}
.crumbs{display:flex;gap:8px;font-size:14px;color:var(--ink-subtle);margin:0;padding:0;list-style:none}.crumbs a{color:var(--ink-subtle);text-decoration:none}
.row-eb{display:flex;align-items:center;gap:12px}
/* manifesto */
.manifesto{padding:0 0 var(--sec)}.manifesto__box{background:var(--yellow);border-radius:var(--r-lg);padding:72px 96px;position:relative;overflow:hidden}
.manifesto__q{position:absolute;left:40px;top:32px}.manifesto__ring{position:absolute;right:-90px;bottom:-130px}
.manifesto__t{position:relative;margin:0 auto;max-width:960px;font-family:var(--cn);font-weight:700;font-size:clamp(26px,3vw,40px);line-height:1.1;color:var(--navy);text-align:center}.manifesto__t .ital{color:var(--ink);font-size:1.3em}
/* método */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}.step{display:flex;flex-direction:column;gap:14px;padding:32px 0 8px;border-top:1px solid var(--border)}.step__eb{display:flex;align-items:center;gap:10px}
/* listas com hairline */
.rows{display:flex;flex-direction:column}.rows--close{border-bottom:1px solid var(--border)}
.row{display:grid;grid-template-columns:56px 180px minmax(0,1fr) 120px 80px;gap:24px;align-items:baseline;padding:20px 0;border-top:1px solid var(--border);color:var(--ink);text-decoration:none}
.row__t{font-family:var(--cn);font-weight:700;font-size:24px;line-height:1.05;letter-spacing:-.005em}.row__r{text-align:right}
.ent{display:grid;grid-template-columns:80px minmax(0,1fr) 300px;gap:32px;align-items:start;padding:32px 0;border-top:1px solid var(--border)}.ent__mid{display:flex;flex-direction:column;gap:8px}.ent__res{display:flex;flex-direction:column;gap:6px}.ent__res b{font-size:16px;font-weight:600;line-height:1.4}
.faq details{border-top:1px solid var(--border);padding:22px 0}.faq summary{font-size:19px;font-weight:600;line-height:1.3;cursor:pointer;display:flex;justify-content:space-between;gap:24px;color:var(--ink)}.faq summary span{color:var(--brand-text);font-size:24px;line-height:1}.faq details[open] summary span{transform:rotate(45deg)}.faq .p{margin-top:12px;max-width:720px}
.faq-wrap{display:grid;grid-template-columns:320px minmax(0,1fr);gap:64px}
.cmp{display:grid;grid-template-columns:220px 1fr 1fr;gap:32px;padding:20px 0;border-top:1px solid var(--border);align-items:baseline}.cmp--head{border-top:0;padding-bottom:12px}.cmp b{font-size:15px}.cmp .b2{font-size:16px;font-weight:600;color:var(--ink)}.cmp .a1{font-size:16px;color:var(--ink-muted)}
.atores{display:grid;grid-template-columns:1fr 32px 1fr 32px 1fr;gap:8px;align-items:stretch}.atores__arrow{font-family:var(--cn);font-weight:700;font-size:28px;color:var(--border-strong);align-self:center;text-align:center}
.callout{margin-top:32px;padding:28px 32px;border-radius:var(--r);background:var(--yellow)}.callout .p{max-width:900px;color:var(--navy);font-size:18px}
/* contato */
.contato{padding:0 0 var(--sec)}.contato__box{background:var(--navy);color:#fff;border-radius:var(--r-lg);padding:80px 72px;display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:center;position:relative;overflow:hidden}
.contato__ring{position:absolute;right:-120px;bottom:-160px}.contato__l{position:relative;display:flex;flex-direction:column;gap:24px}.contato__l .h2{color:#fff;font-size:clamp(40px,5vw,72px);max-width:640px}.contato__l .p{color:rgba(255,255,255,.82);max-width:540px}.contato__l .plus{color:var(--yellow)}
.contato__r{position:relative;display:flex;flex-direction:column;gap:16px;align-items:flex-start}.contato__r .small{color:rgba(255,255,255,.75)}
.cta-card{display:flex;flex-direction:column;gap:12px;padding:24px;border-radius:var(--r);background:var(--navy);color:#fff}.cta-card__t{font-family:var(--cn);font-weight:700;font-size:26px;line-height:1}.cta-card__s{font-size:14px;opacity:.8}
/* rodapé */
.foot{padding:72px 0 28px;background:var(--surface-100);border-top:1px solid var(--border);position:relative;overflow:hidden}
.foot__mark{position:absolute;right:-40px;bottom:-110px;font-family:var(--cn);font-weight:700;font-size:320px;line-height:.8;letter-spacing:-.03em;color:var(--brand);opacity:.07;user-select:none;pointer-events:none}
.foot__grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:40px;position:relative}.foot__brand{display:flex;flex-direction:column;gap:18px;max-width:340px}.foot__brand img{height:26px;width:auto;align-self:flex-start}
.foot__col{display:flex;flex-direction:column;gap:14px}.foot__col ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px;font-size:15px}.foot__col a{color:var(--ink-muted)}
.foot__bottom{border-top:1px solid var(--border);margin-top:48px;padding-top:20px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:13px;color:var(--ink-subtle);position:relative}.foot__bottom a{color:var(--ink-subtle)}
/* insights */
.ins-hero .wrap{display:grid;grid-template-columns:minmax(0,1fr) 380px;gap:64px;align-items:end;padding-top:64px;padding-bottom:56px}
.ins-body{padding:72px 0 var(--sec);background:var(--surface-100)}.ins-body .wrap{display:grid;grid-template-columns:240px minmax(0,1fr);gap:64px}
.topics{display:flex;flex-direction:column}.topics a{display:flex;justify-content:space-between;padding:12px 0;border-bottom:1px solid var(--border);color:var(--ink);font-size:15px;text-decoration:none}.topics a::after{content:"→";color:var(--brand)}.topics .current{font-weight:600}
.pager{border-top:1px solid var(--border);padding-top:28px;display:flex;gap:12px}
/* post */
.post-hero{padding:56px 0 48px}.post-hero .wrap>div{display:flex;flex-direction:column;gap:22px;max-width:960px}.post-cover .photo{height:440px}
.post-body{padding:72px 0 80px}.post-body .wrap{display:grid;grid-template-columns:260px minmax(0,1fr);gap:80px;align-items:start}
.post-aside{display:flex;flex-direction:column;gap:32px;position:sticky;top:100px}.toc{display:flex;flex-direction:column;gap:10px}.toc a{font-size:15px;color:var(--ink-muted);text-decoration:none}
.share{display:flex;gap:8px}.share a{width:44px;height:44px;border-radius:999px;border:1px solid var(--border-strong);display:flex;align-items:center;justify-content:center;color:var(--ink)}
.entry{max-width:720px;font-size:19px;line-height:1.65;color:var(--ink)}.entry>*{margin:0 0 24px}.entry h2{font-family:var(--cn);font-weight:700;font-size:40px;line-height:1;letter-spacing:-.01em;margin-top:40px}.entry h3{font-family:var(--sans);font-size:24px;line-height:1.25}.entry p,.entry li{color:var(--ink-muted)}.entry strong{color:var(--ink)}
.entry blockquote{margin:8px 0 24px;padding:32px 36px;border-radius:var(--r);background:var(--yellow);font-family:var(--serif);font-style:italic;font-weight:600;font-size:32px;line-height:1.2;color:var(--navy)}.entry blockquote p{color:var(--navy);margin:0}
.entry img{border-radius:var(--r)}.entry .wp-block-image figcaption{font-size:14px;color:var(--ink-subtle)}
.related{padding:64px 0 var(--sec);background:var(--surface-100)}
.page-legal .wrap{max-width:900px;padding-top:64px;padding-bottom:var(--sec)}
/* mobile */
@media (max-width:1100px){:root{--pad:32px;--sec:72px}.grid--4{grid-template-columns:repeat(2,minmax(0,1fr))}.hero .wrap{gap:40px}.foot__grid{grid-template-columns:1fr 1fr}.post-body .wrap{grid-template-columns:1fr}.post-aside{position:static}.ins-body .wrap{grid-template-columns:1fr}.faq-wrap{grid-template-columns:1fr}.cmp{grid-template-columns:160px 1fr 1fr}}
@media (max-width:760px){:root{--pad:20px;--sec:56px}.nav{height:64px}.nav__links{display:none}.nav__burger{display:flex}.nav__logo img{height:22px}
.hero{padding:40px 0 48px}.hero .wrap{grid-template-columns:1fr;gap:24px}.hero__photo{min-height:240px}.hero__photo .photo{min-height:240px;height:240px}.hero__caption{font-size:28px;left:20px;right:20px;bottom:20px}.hero__cta{flex-direction:column;align-items:flex-start}
.manifesto__box{padding:64px 24px 36px;border-radius:20px}.manifesto__t{text-align:left}.manifesto__q{left:20px;top:16px;width:40px}.manifesto__ring{right:-70px;bottom:-90px;transform:scale(.6)}.manifesto__ring svg{opacity:.6}
.sec-head{flex-direction:column;align-items:flex-start;gap:20px;margin-bottom:32px}.grid--2,.grid--3,.grid--4{grid-template-columns:1fr;gap:14px}.steps{grid-template-columns:1fr;gap:12px}
.row{grid-template-columns:36px minmax(0,1fr);gap:12px}.row__c{grid-column:2}.row__t{grid-column:2;font-size:22px}.row__d,.row__r{grid-column:2;text-align:left}
.ent{grid-template-columns:1fr;gap:10px;padding:24px 0}.ent__res{padding:12px 14px;background:var(--surface-100);border-radius:10px}
.cmp{grid-template-columns:1fr;gap:6px;padding:16px 0}.cmp--head{display:none}.cmp .a1::before{content:"C-level: ";color:var(--ink-subtle);font-weight:600}.cmp .b2::before{content:"As a service: ";color:var(--acc-text,var(--navy))}
.atores{grid-template-columns:1fr;gap:10px}.atores__arrow{display:none}.callout{padding:22px}
.contato__box{grid-template-columns:1fr;padding:40px 28px;gap:20px;border-radius:20px}.contato__ring{right:-90px;bottom:-110px}
.foot{padding:48px 0 24px}.foot__grid{grid-template-columns:1fr 1fr;gap:28px 20px}.foot__brand{grid-column:1/-1}.foot__mark{font-size:180px;right:-30px;bottom:-60px}.foot__bottom{flex-direction:column;gap:8px}
.ins-hero .wrap{grid-template-columns:1fr;gap:18px;padding-top:40px;padding-bottom:40px}.post-cover .photo{height:220px}.post-hero{padding:32px 0 28px}.faq summary{font-size:17px}
.wa-float{right:16px;bottom:16px}}